The exhibition shows the evolution of the Sanremo Festival as a cultural and media phenomenon. Since its first television broadcast in 1955, the Festival has become one of the central events in the Italian collective imagination, accompanying the country's changes over the decades. Through period images and materials, the exhibition highlights the transition from traditional melodies to new forms of expression, culminating in the international opening of the Ariston stage. The photographs depict many of the Festival's key figures: Nilla Pizzi, Claudio Villa, Jonny Dorelli, Tony Dallara, Adriano Celentano, Mina, Ornella Vanoni, Giorgio Gaber, Patty Pravo, Massimo Ranieri, Gianni Morandi, Domenico Modugno, Nada, Ricchi e Poveri, Sonny & Cher, Stevie Wonder, Louis Armstrong, and many others. Sanremo thus emerges as a privileged observatory of changing customs, striking a balance between tradition and innovation.