Bike to work

Also in the 2025 edition, bike tours dedicated to workers of companies participating in the Area Mobility Management Network were organized, confirming the value of this initiative as a tool for promoting cycling mobility.

Two guided itineraries were proposed:

Brescia between stone gazes and "bronze faces": illustrious Brescians in the monumentalism between the 19th and 20th centuries, a route dedicated to the city's monuments and statues that tell the most representative figures of Brescia's history, offering a reading of the city's artistic and monumental heritage.

Clear, fresh, and sweet waters: the thousand fountains of Brescia, an itinerary that guided participants to discover the numerous historical fountains scattered throughout the urban center, narrating their function, history, and connection to the city's evolution.

In this case, the tours, lasting about two hours, represented an opportunity to promote the use of bicycles as a sustainable mode of transport and, at the same time, enhance the city's historical and cultural heritage.

In preparation for the 2026 edition of Blue by Bike, the Mobility Management Office promoted "Towards Blue by Bike – Companies Competing on Two Wheels", a challenge aimed at workers of organizations participating in the Area Mobility Management Network.

The initiative, held from May 1 to 7, 2026, aimed to encourage home-to-work trips made with active mobility means through a gamification formula. Participants, using the app UP2GO, recorded their journeys made by bicycle, e-bike, or electric scooter, accumulating points based on the number of trips and kilometers traveled.

The challenge included a double ranking: an individual one, with prizes for the best participants and some drawn among those who reached a minimum number of trips, and a collective one, rewarding the most virtuous organization. The award ceremony was included in the program of the city event Blue by Bike, strengthening the involvement of companies in promoting cycling mobility.

The 2025 edition proposed an itinerary completely dedicated to the city's environmental heritage.

Staff from high schools gathered at the Bike Point in Largo Formentone before cycling to the Cave Park, where a guided tour illustrated the history of the area, the environmental redevelopment process, and the main natural characteristics of the park. The afternoon concluded at the Canneto Lake with a convivial moment, reinforcing the message of sustainable mobility closely linked to the enhancement of urban green spaces.

On the occasion of the European Mobility Week 2025, the Mobility Management Office promotes every year the contest "Come to Work Without a Car", a gamification contest aimed at employees of companies, public administrations, universities, and academies participating in the initiative.

From September 16 to 22, participants have the opportunity to daily record the mode of transport used to reach the workplace, choosing alternative means to private cars, including the use of bicycles or scooters. Each registration allows participation in the final draw of prizes provided by the participating organizations. At the same time, a ranking among the participating companies is drawn up, rewarding the entity that achieves the best overall results in terms of participation and use of sustainable transport modes by its employees.

In parallel with the contest dedicated to companies, a similar initiative aimed at schools was promoted, with the goal of encouraging school leaders, teachers, and administrative staff to choose sustainable modes of transport during the European Mobility Week. Participants record trips made with alternative means to private cars, competing for individual prizes. Simultaneously, based on the overall results obtained by their employees, a ranking of participating schools is drawn up to identify and reward the most virtuous school, enhancing the collective commitment to promoting sustainable mobility.

Starting from the 2026 edition, the initiative will be further expanded, extending participation not only to secondary schools but also to primary and lower secondary schools in the area. The goal is to involve an increasing number of school communities, strengthening the dissemination of the culture of sustainable mobility and encouraging the adoption of virtuous behaviors among school staff from the earliest levels of the educational system.